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Promotional Tour - GoGo Squeez

+kam was brought on to manage a 2-leg national tour for GoGo Squeez that brought the fun and functional family snack to consumers throughout the US.  In addition to planning, management, and performance tracking of the tour, +kam took the lead on producing the GoGo Kartz from page to pavement.  Through a combination of permitted, sponsored, and guerrilla events, +kam successfully brought GoGo Squeez to target demographics in settings that encouraged immediate trial and reinforced the brand's positioning as a healthy and practical snack for families on the go.

3 1/2 Months


274 Events


12 Markets

Est. Attendance - 430,952

111,462 Samples Distributed

3,466 Unique Email Captures

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