+kam was brought on to manage a 2-leg national tour for GoGo Squeez that brought the fun and functional family snack to consumers throughout the US.  In addition to planning, management, and performance tracking of the tour, +kam took the lead on producing the GoGo Kartz from page to pavement.  Through a combination of permitted, sponsored, and guerrilla events, +kam successfully brought GoGo Squeez to target demographics in settings that encouraged immediate trial and reinforced the brand's positioning as a healthy and practical snack for families on the go.

Promotional Tour - GoGo Squeez

3 1/2 Months

 

274 Events

 

12 Markets

Est. Attendance - 430,952

111,462 Samples Distributed

3,466 Unique Email Captures

© 2018 by +kam LLC ⚬ All rights reserved

  • Black Instagram Icon