+kam was brought on to manage a 2-leg national tour for GoGo Squeez that brought the fun and functional family snack to consumers throughout the US. In addition to planning, management, and performance tracking of the tour, +kam took the lead on producing the GoGo Kartz from page to pavement. Through a combination of permitted, sponsored, and guerrilla events, +kam successfully brought GoGo Squeez to target demographics in settings that encouraged immediate trial and reinforced the brand's positioning as a healthy and practical snack for families on the go.
