+kam was approached to facilitate a program designed to measure campaign performance within Zoom Active Lifestyle Marketing's network of static and digital advertisements. As part of an ongoing initiative, +kam works to develop surveys which measure exposure, response, and influence of consumers who encounter various campaigns.
Surveys are administered in-person to digitally capture feedback and develop insights through analysis of the results. Insights are generated which highlight successes within a campaign or call attention to areas for improvement in future initiatives.
With +kam's thoughtful attention to process, collaborative approach to identifying desired outcomes, and validation through analysis, Zoom Active Lifestyle Marketing is able to use data to demonstrate and maintain consistent success of campaigns within their network for advertisers.
