As part of the "Size Matters" campaign that launched Orbit and 5 gum micro packs, +kam was enlisted to activate street teams and build a custom OOH network of restaurants and boutique retailers. Street teams targeted popular hangouts and events across the US, and the custom OOH network was curated in trendy neighborhoods and shops. By effectively managing research, outreach, messaging, logistics, and distribution, +kam successfully brought the Orbit and 5 gum brands to consumers by targeting where they wanted to be. +kam also produced a video that overviews the project components (view below).
Custom OOH Network -
Orbit / 5 Gum
Samples were distributed hand-to-hand by the street teams and also by the network. Additional impressions were achieved through posters and counter cards within the participating restaurants, bars, and retailers that made up the network. Influencers were engaged in a relevant, non-traditional way that met them where they live, shop, and play.